Jamie Harbeck
Global Brand Marketing Leader
- Role
- Head of Marketing at BOWA - Design Build Experts
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Jamie Harbeck
Marketing leader with global experience developing brands and go to market strategies, and creating impactful, innovative campaigns based on consumer insights. Marketing generalist with deep experience across all stages of the customer journey and subject matter expertise in brand positioning, digital and social marketing, and content creation. Extensive experience with luxury brands, and travel, hospitality, loyalty programs, retail and CPG industries. Adept at both big picture thinking and tactical implementation. Enjoy developing talent and building high performing teams.
Experience
Head of Marketing
Jan 2025 — Present · McLean, VA, US
Strategic leader responsible for shaping and driving the marketing vision for our high-end, luxury design build remodeling services. Lead the development, implementation, and execution of a comprehensive marketing and brand strategy that aligns with our reputation for quality, innovation, and bespoke client experiences. Oversee all aspects of marketing, including brand positioning, digital and traditional marketing campaigns, content strategy, social media, public relations, and event marketing, ensuring a cohesive approach across all platforms.
Education
University of Virginia
Commerce, Marketing, Finance
Skills
- Digital Marketing
- Ppc
- Market Analysis
- Email Marketing
- Brand Loyalty
- Product Management
- SEO
- Business Analysis
- Team Management
- Online Advertising
- Client Relationship Building
- Travel
- Social Media
- Strategy
- E-Commerce
- Print Collateral
- Media Buying
- Web Analytics
- Credit Cards
- Hotels
- Integrated Marketing
- Online Branding
- Loyalty Marketing
- Direct Marketing
- Omniture
- Search Engine Positioning
- Social Marketing
- Loyalty Programs
- Account Management
- Digital Branding
- Direct Mail
- Product Marketing
- Brand Awareness
- Digital Strategy
- Social Media Marketing
- Key Account Management
- Team Leadership
- Online Marketing
- Microsites
- Cross-Functional Team Leadership
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