Jamie Zorn

About Jamie Zorn

As a Senior Manager of Recruitment Marketing and Advertising at Northern Trust Corporation, I bring over 20 years of experience in marketing, brand, and integrated campaign management to attract and retain top talent for the global financial services leader. I am a Certified Transform Recruitment Marketer (CTRM) and a Certified Marketer Level 1 (CM1) with a passion for bringing stories to life and driving results in candidate-facing, B2B, and B2C environments.In my current role, I am responsible for building and executing a robust global employer brand, recruitment marketing and advertising strategy and roadmap, aligned with the company\'s EVP and business goals. I lead the creation, curation, and promotion of engaging and relevant content for various channels, including the global website, careers blog, social media, podcasts, and videos. I also manage the development and implementation of candidate-centric digital engagement campaigns, recruiter enablement, and analytics. I also manage award submissions and have had 100% success for awards submitted, including the BuiltIn Moxie Awards and BuiltIn Best Places to Work.Previously, at Accenture, I managed the content strategy for Global IT, and the CIO\'s social presence, which included producing quarterly live broadcasts and podcasts, managing blogs, and producing video and written content. I also managed the award submission process and 100% of the awards submitted, including the 2022 Brandon Hall HCM Gold Award, the 2022 CSO 50 Award, the 2022 AI Breakthrough Award, and the 2022 CIO 100 Award.

Experience

1. Senior Manager, Employer Brand, Recruitment Marketing and Advertising

   Northern Trust

   Oct 2022 — Present

   Responsible for bringing the EVP to life and showcasing Northern Trust to candidates as part of the TA team, which includes building out and executing a robust Global Employer Brand, Recruitment Marketing and Advertising strategy and roadmap.Results to date include- 46% increase in page views across all Careers content on northerntrust.com - 100% increase in impressions and click throughs on Google search results - Increased social media impressions by 40%, engagement by 53% and followers by 29%- 1.6 million additional social impressions via new employee social advocacy platform (Amplify)

Education

• University of Wisconsin-Madison

  BBA, Business: Marketing

• Ashwaubenon High School

  Graduated, College Prep