Jamie Rubin

About Jamie Rubin

With 25 years of experience driving brand growth through creative, data-driven media, I’ve led agency organizations to embrace innovation and deliver measurable results. My approach blends consumer insight, analytical rigor, and creative ambition across strategy, investment, and technology. As media and marketing continue to evolve amid disruptive technological change, I’m focused on redefining how agencies and brands build strategies that connect meaningfully with consumers in a faster-paced, more complex world.

Experience

1. Executive Director

   CROSSMEDIA

   Jan 2026 — Present · New York, NY, US

   Lead integrated media strategy and investment oversight, guiding a 60+ person multidisciplinary team across strategy, planning, activation, analytics, and partnerships.• Help redefine how modern media strategy is built - integrating cultural context, audience intelligence, and data signals to design strategies that drive measurable brand and business growth.• Partner with senior client leadership to evolve paid media from a channel investment into a strategic growth platform spanning brand building, demand generation, and long-term customer value.• Architect full-funnel media frameworks that connect business ambition with the moments when audiences are most open to engagement and action.• Advance Crossmedia’s strategic planning approach by bringing together culture, consumer behavior, and performance data into a unified planning model.• Develop the next generation of media leaders through mentorship, team development, and a shared commitment to elevating the craft of media strategy.• Contribute to agency growth through strategic thought leadership, new business development, and the continued pursuit of Crossmedia’s independent media philosophy.

Education

• Southern Connecticut State University

  BS, Corporate Communication

  1994 — 1998

Skills

• Media Planning
• Content Strategy
• Workhorse: Mediatools
• Online Advertising
• Marketing
• Web Analytics
• Competitive Analysis
• Integrated Marketing
• New Media
• Social Media Marketing
• Comscore
• Rich Media
• Digital Marketing
• Direct Response
• Telmar
• Integrated Media
• Kantar Media Intelligence
• Strategy
• Interactive Advertising
• Donovan Data Systems (Dds)
• Mobile Marketing
• Doubleclick
• Direct Marketing
• Interactive Marketing
• Crm
• Outdoor Advertising
• Digital Strategy
• Ims Db/Dc
• Display Advertising
• Brand Development
• Advertising Sales
• Digital Media
• Ims: Telmar
• Media Strategy
• Advertising
• Media Buying
• Entrepreneurship