Jamie Martinez
CRO Specialist @ Vivint (NRG) 🏡 | Website Optimization | Digital Marketing | Experimentation | Firm believer in manifesting the good✨
- Role
- Conversion Rate Optimization Specialist at Vivint
- Location
- Layton, UT, US
- LinkedIn followers
- 500 followers
Experience
Conversion Rate Optimization Specialist
May 2023 — Present · Lehi, UT, US
Tasked with the development and execution of A/B testing initiatives, traffic monitoring, and the implementation of strategies aimed at augmenting conversion rates across website pages. Responsibilities include quality assurance on pages, optimization efforts, and providing support for experimentation within digital marketing. I oversee A/B testing activities across four channels, devising strategic approaches to enhance sales and conversion metrics, and leveraging data-driven insights to optimize the user and customer experience. In my time with Vivint I have launched on average 4-6 tests per week, and brought in over an estimated revenue of $700k and increased calls and sales up to 45% with my winning tests.
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