Jamie Lee Heath

About Jamie Lee Heath

I am a results-driven marketing and product leader with a passion for building customer-centric brands, driving innovation, and creating high-impact go-to-market strategies. With experience spanning channel marketing, brand development, loyalty programs, and experiential marketing, I have led initiatives that fuel revenue growth, market share expansion, and deeper customer engagement. I bring passion and energy to strategic initiatives; shape innovative cultures and I am a thought-leader and bold decision-maker. Leads national channel marketing strategy contributing to market share growth and downstream contractor conversion. Deep experience in customer loyalty marketing and program design – Designed and relaunched a contractor rewards program driving $75M+ in pull-through revenue. Previously led Hallmark’s 7.5M-member Crown Rewards program, influencing 75% of retail sales and lead innovator on ornament category loyalty experience design. Innovating & Commercializing Products – Spearheaded two patented product innovations that generated $25M in revenue within two years and launched a 300-SKU product line into major mass retailers in less than six months. Data-Driven Brand & Content Strategy – Developed Account-Based Marketing practices, content marketing calendars and omnichannel engagement strategies, leading email, social, video and digital campaigns. Experiential & Event Leadership – Designed and executed large-scale trade shows, consumer activations, and corporate events, including International Builders’ Show exhibits and a 1,400-attendee industry experience event.I thrive at the intersection of strategy, creativity, and execution, turning insights into compelling customer experiences that build deep brand affinity and drive measurable business results.

Experience

1. Director of Channel Marketing

   Cornerstone Building Brands

   Sep 2022 — Present · Kansas City, MO, US

   Leading a team of marketing managers, developing strategies and content plans forCornerstone’s exterior brand portfolio in a complex, B2B marketing landscape.• Redirected digital media lead generation campaign, to target contractor customer segment.• Shaped strategy for Contractor Rewards program to drive contractor engagement and loyalty.• Leading strategy and content plan for Influencer Partnerships, including current brand ambassadors from HGTV.• Managing large scale marketing budget and driving decisions to support sales enablement.• Initiated development of multiple customer surveys, engaging external agency support to define customer segments and inform loyalty marketing strategy.• Guiding and directing lead generation efforts within a multi-brand marketing strategy, including website content optimization plans, SEO and PPC strategy, and social advertising campaigns.• Developed email newsletter content strategy to support channel engagement initiatives.

Education

• The University of Kansas

  Bachelor's degree, Marketing

  2003 — 2007