Jamie Larose

Strategic Marketing | Product Marketing | MarTech

Role
Song Account Leadership i Senior Client Account Director Marketing Gtm Lead at Accenture
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Jamie Larose

I’m a strategic marketer and growth leader focused on redefining how financial services connect, convert, and create value in the digital age. At Accenture Song, I work with leading banks to drive end-to-end transformation—blending data-driven insight, GenAI innovation, and modern marketing to elevate customer experience and accelerate growth. My leadership style is collaborative and outcome-focused. I unite cross-functional teams around a shared vision, translating complex data into clear, compelling strategies that optimize performance, sharpen positioning, and unlock new revenue opportunities.

Experience

  1. Song Account Leadership i Senior Client Account Director Marketing Gtm Lead

    Accenture

    Apr 2024 — Present · Charlotte, NC, US

    Lead cross-functional teams spanning marketing, digital, eCommerce, and servicing to deliver tech-enabled initiatives that drive measurable growth and transformation for top financial institutions.Partner with senior executives to unlock growth opportunities, boost operational efficiency, and elevate customer experiences through data-driven strategies, AI-powered solutions, and human-centered design—all within a rapidly evolving financial landscape.

Education

  • Winthrop University

    Bachelors of Science, Business Administration Concentration in Marketing

  • Eastern Michigan University

    Master of Science (M.S.), Marketing

  • Harvard Business School Online

    CORe Program

    2019 — 2019

Skills

  • Online Marketing
  • Marketing Strategy
  • Crm
  • Segmentation
  • Mobile Marketing
  • Marketing Management
  • Enterprise Software
  • Database Marketing
  • Digital
  • Online Advertising
  • Channel Marketing
  • Mobile Devices
  • Strategic Partnerships
  • Sales
  • Customer Experience
  • Brand Management
  • Emarketer
  • Marketing Research
  • Marketing
  • Integrated Marketing
  • Resource Management
  • Analytics
  • Social Media Marketing
  • Consumer Behaviour
  • Demand Generation
  • B2b Ecommerce
  • Program Management
  • Sem
  • Direct Marketing
  • Email Marketing
  • Competitive Analysis
  • Advertising
  • Management
  • Product Marketing
  • Leadership
  • Customer Acquisition
  • Cross-Functional Team Leadership
  • E-Commerce
  • Multi-Channel Marketing
  • Consumer Behavior

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Jamie Larose — Song Account Leadership i Senior Client Account Director Marketing Gtm Lead at Accenture in Charlotte, NC, US | Unifers