Jamie Larose
Strategic Marketing | Product Marketing | MarTech
- Role
- Song Account Leadership i Senior Client Account Director Marketing Gtm Lead at Accenture
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jamie Larose
I’m a strategic marketer and growth leader focused on redefining how financial services connect, convert, and create value in the digital age. At Accenture Song, I work with leading banks to drive end-to-end transformation—blending data-driven insight, GenAI innovation, and modern marketing to elevate customer experience and accelerate growth. My leadership style is collaborative and outcome-focused. I unite cross-functional teams around a shared vision, translating complex data into clear, compelling strategies that optimize performance, sharpen positioning, and unlock new revenue opportunities.
Experience
Song Account Leadership i Senior Client Account Director Marketing Gtm Lead
Apr 2024 — Present · Charlotte, NC, US
Lead cross-functional teams spanning marketing, digital, eCommerce, and servicing to deliver tech-enabled initiatives that drive measurable growth and transformation for top financial institutions.Partner with senior executives to unlock growth opportunities, boost operational efficiency, and elevate customer experiences through data-driven strategies, AI-powered solutions, and human-centered design—all within a rapidly evolving financial landscape.
Education
Winthrop University
Bachelors of Science, Business Administration Concentration in Marketing
Eastern Michigan University
Master of Science (M.S.), Marketing
Harvard Business School Online
CORe Program
2019 — 2019
Skills
- Online Marketing
- Marketing Strategy
- Crm
- Segmentation
- Mobile Marketing
- Marketing Management
- Enterprise Software
- Database Marketing
- Digital
- Online Advertising
- Channel Marketing
- Mobile Devices
- Strategic Partnerships
- Sales
- Customer Experience
- Brand Management
- Emarketer
- Marketing Research
- Marketing
- Integrated Marketing
- Resource Management
- Analytics
- Social Media Marketing
- Consumer Behaviour
- Demand Generation
- B2b Ecommerce
- Program Management
- Sem
- Direct Marketing
- Email Marketing
- Competitive Analysis
- Advertising
- Management
- Product Marketing
- Leadership
- Customer Acquisition
- Cross-Functional Team Leadership
- E-Commerce
- Multi-Channel Marketing
- Consumer Behavior
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