Jamie L.
Sales Director, Amazon account @ Procter & Gamble | Marketing, Brand Management, Go-to-Market Strategy
- Role
- Sales Director, Amazon Account - Grooming Category at Procter & Gamble
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jamie L.
Global brand marketing executive with 12+ years of experience building iconic consumer brands (Gillette, Venus, Braun, Febreze), leading breakthrough creative campaigns, and driving global marketing strategy across beauty, grooming, lifestyle, and youth culture. Proven ability to shape brand vision, lead P&L ownership, develop insight-driven go-to-market strategy, and oversee large-scale integrated campaigns across digital, social, experiential, and global channels. Expert at using data, research, and cultural signals to define brand narrative, inform creative development, and build affinity with diverse, youth-driven audiences. Known for leading high-performing teams, building collaborative cross-functional partnerships, and elevating brand storytelling across product experiences, cultural moments, and always-on content.
Experience
Sales Director, Amazon Account - Grooming Category
Apr 2024 — Present · Seattle, WA, US
Directly manage a team of 4 direct reports and 3 functional reports for total business end-to-end commercial operations for P&G’s Grooming business 9-figure P&L, delivering or beating target for two consecutive years (double digits YoY growth) via integrating creators, barbers, athletes, and entertainment partners into omnichannel brand plans.• Build long-term roadmaps that outlook double-digit 3-year topline acceleration with Amazon and P&G executive stakeholders and establish partnership with Amazon Advertising, Vendor Management and Retail partners to drive adoption and unlock new joint-innovation launch opportunities.• Lead multi-year Joint-Business-Planning (JBP) to align topline and bottom-line growth visions with Amazon and P&G executive stakeholders with detailed action roadmaps against goals.• Launched new product Gillette NFL razors on Amazon over-delivering a multi-million Year 1 forecast with Thursday Night Football brand integration, partnering with retired NFL athlete and TNF host/sports influencer Tony Gonzalez for 360 media activations across live sports, social media, and onsite media integration.
Education
University of Toronto
Bachelor of Science (B.Sc.), Pharmacology
2009 — 2014
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