Jamie L.

About Jamie L.

I am a public relations and corporate communications professional who takes industry mindshare from competitors through data-driven storytelling. I have expertise in the software, cyber security, cloud computing and networking industries. I create and drive strategic yearly and quarterly business goals for corporate as well as product teams. In addition, my skillset includes: • More than 12 years of PR experience in driving thought leadership, product announcements and managing crisis communications. • Deep technical knowledge and media relationships across major media including: CNN, Protocol, CBS, CyberScoop, SecurityWeek, IDG, InformaTech (UBM), FedTech Magazine, CSO Online, TechRepublic and more. • Proven, results-driven track record of program creation, story development, passion for thought leadership and data-driven competitive intelligence set me apart. • Create strategy to improve Share of Voice, message penetration and perception and trust for security. • Launched industry-first chip-to-cloud technology with partner ecosystem and customer Goldman Sachs - the Microsoft Pluton Security processor. • Designed & executed data-driven thought leadership study, Microsoft Security Signals, highlighted in the Dept. of Homeland Security’s Assessment of Critical Infrastructure. • Led internal and external communications on multi-million dollar acquisitions. • Create news moments from real-time threat intelligence, coordinated vulnerability disclosures, community engagement, ransomware family tracking, phishing and evasion techniques, product launches and more. • Created social campaign and launched Microsoft Offensive Research & Security Engineering (MORSE) code team. • Created and won product awards across 6 categories from Cyber Defense Magazine, and more from SC Magazine, eSecurityPlanet and others. • Creative project development for globally-impacting regulations including evolution of privacy video tied to EU’s GDPR deadline (PR News Award Finalist) and development of consumer-style animated gif series that won a Hermes Creative Award. • Created global 14-country cyber security study with the Ponemon Institute. Garnered nearly 300 pieces of coverage globally and generated more than 1.5 million organic social impressions in roughly 6 months. Developed supporting content including press releases, blog posts, infographics, social content calendar, and more.

Experience

1. Sr Communications Manager

   Microsoft

   Jan 2019 — Present

Education

• Cornell University

  Financial Management Certificate, Finance, General

  2017 — 2017

• University of Arizona

  Bachelors, Business/Corporate Communications

  2006 — 2010