Jamie Keller
Director of Advertising Strategy @Mp&f Strategic Communications
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WORK HISTORY
Director of Advertising Strategy @Mp&f Strategic Communications
Nashville, TN, US
As the Director of Advertising Strategy, I train and support the advertising team of specialists, planners, and buyers by facilitating the execution of strategic advertising plans, from the stages of business development through execution and performance monitoring, ensuring that proper processes are created, tested and implemented across the advertising team and corresponding departments and account teams.
EDUCATION
University of Iowa
Bachelor's degree, Communication and Media Studies
SKILLS
ABOUT JAMIE KELLER
With over 15 years of experience in the media space, I commit to excellence in advertising strategy that drives tangible results. In my current role with MP & F Communications, I ensure the seamless execution of strategic plans based on our client\'s KPIs. My role includes oversight from business development to execution, with a focus on creating and refining processes that enhance our advertising deliverables My previous role at Nexstar Media Group saw me lead a sales enablement strategy that led to a 41% year-on-year increase in programmatic OTT/CTV revenue, evidence of my capability to drive substantial growth. By crafting sales playbooks and personalized coaching, I enabled our top markets to exceed revenue expectations significantly. These achievements support my proficiency in marketing strategy and digital marketing, ensuring that my teams are empowered and strategic objectives are surpassed.
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