Jamie Jimenez Perez
Media Data Specialist @ IBM MBA Candidate @ NYU Stern Adjunct Associate Faculty @ Columbia
- Role
- Global Paid Media Data Strategy & Integrity Lead Specialist at IBM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jamie Jimenez Perez
As a passionate data professional, I have experience with various programming languages…
Experience
Global Paid Media Data Strategy & Integrity Lead Specialist
Dec 2024 — Present · New York, NY, US
Oversee and optimize ETL process and architecture of all global paid media data (EMEA, APAC, ASEAN and NA markets) acrossdigital and offline channels• Manage 4+ data engineers to resolve discrepancies as well as properly map and join data across 100+ sources with ~200MM rows• Lead data integrity conversations between the internal paid media execution team, two external media agencies, and the enterprise reporting teams to communicate requirements for any data engineering or visualization work needed to support business needs• Innovate on and improve our global media data governance at the root of our ETL process by documenting all processes and continuously auditing ingestion and automation practices using Agile methodology and sprint frameworks• Provide technical expertise for task automation and API development, decreasing lag by 66%• Establish quarterly goals and priorities aimed at empowering data-driven decision-making by implementing robust data governance ensuring the consistency, accuracy and reliability of all paid media data
Education
Seton Hall University
Bachelor of Arts - BA, Social Work
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