Jamie Ashton
Senior Service Designer @Bentley Systems
Signup · Get unlimited contacts
WORK HISTORY
Senior Service Designer @Bentley Systems
Spearheaded the organization\'s service design strategy, shaping its long-term digital vision while leading the end-to-end creation of complex, omni-channel experiences. Focused on uplifting the company\'s design maturity and embedding a culture of user-centricity and innovation across the business- Architected the company\'s \"2030 Web Ecosystem Vision\" and Journey Atlas initiatives, creating strategic roadmaps that now guide execution and investment for all major digital projects- Led the successful redesign of critical user journeys, including the flagship Bentley.com experience and the customer support portal, delivering significant improvements to the end-to-end user experience- Pioneered the integration of emerging technologies like AI within design workflows and broader organisational workflows, establishing new best practices and driving the implementation of intelligent service features- Acted as a key design leader and coach, dedicating to mentoring designers and training non-design teams in design thinking, directly influencing company-wide processes and upskilling high-impact teams- Functioned as a key strategic partner to executive leadership, using data-driven storytelling to influence cross-departmental alignment and secure investment for critical design initiatives.
EDUCATION
University of Cape Town
Bachelor's degree, Religious Studies and Linguistics
The University of British Columbia
Master of Education - MEd, Educational/Instructional Technology
University of Cape Town
Honours (BSc), Philosophy and Religious Studies
Reddam House Constantia
National Senior Certificate (IEB), Matriculation Endorsement
ABOUT JAMIE ASHTON
I help complex organizations scale by aligning digital tools, internal processes, and customer needs with commercial goals.With over a decade of experience, I bridge the gap between product, sales, marketing, technology, and operations to ensure design decisions drive measurable business value and make user experiences more joyful. Whether it’s streamlining a friction-heavy user journey to increase conversion or re-engineering internal processes to build cross-functional ways of working, I focus on making things run smoother for customers, colleagues, and the business.My strategic focuses- Service Design & Digital Experience Strategy: Mapping the \"big picture\" to identify friction points that cost the business time and revenue- Operational Excellence: Building scalable frameworks and cross-functional systems that allow rapidly growing organizations to stay organized, consistent, and lean- Business-Led Leadership: Cultivating digital-first cultures where colleague success directly fuels customer satisfaction and business growth.I thrive at the intersection of human-centered design and business strategy, turning organizational complexity into a competitive advantage.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.