Jamie Connelly
Digital Marketing Manager @Independent Publishers Group
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WORK HISTORY
Digital Marketing Manager @Independent Publishers Group
Develop and execute marketing strategies to promote IPG\'s ebooks and authors across multiple retailers and platforms, including social media, email marketing, and advertising.•Collaborate with the marketing team to distribute engaging content that promotes IPG\'s books and authors across formats.•Conduct market research to identify emerging trends in the book publishing industry and develop strategies to capitalize on those trends, particularly in the ebook segment.•Monitor and analyze the performance of campaigns and make data-driven recommendations for optimization, coordinate outreach to publishers about targeted marketing opportunities.•Manage relationships with external vendors, which includes: onboarding of new publishers, marketing planning coordination and follow up on any service needs of retail partners.•Reach out to retailers for new release titles as a monthly summary and for rush titles as needed;Petition to retailers for daily deals and discount marketing placement; Develop and sell marketingpackages to publishers in order to improve sales on new release titles.•Manage overall efforts of ebook marketing team, including regular title nominations to vendors,and communication with publishers.
EDUCATION
The Ohio State University
Bachelor's degree, English, Creative Writing, Comparative Studies
SKILLS
ABOUT JAMIE CONNELLY
Digital Marketing Manager at Independent Publishers Group (IPG)
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