Jamie Arias

About Jamie Arias

Strategic marketing and commercialization leader with 10+ years of experience driving go-to-market execution, brand growth, and digital innovation across globally recognized consumer brands including Diageo, L’Oréal, Coty, and Procter & Gamble. Proven track record of leading cross-functional teams and agency partners to launch impactful national and regional campaigns, develop retailer-specific strategies, and pioneer new brand experiences in both digital and physical spaces. Highly skilled in product positioning, partnership development, e-commerce acceleration, and data-driven decision-making. Known for bringing structure to ambiguity, aligning teams around clear objectives, and delivering measurable business results through creative, consumer-first strategies.

Experience

1. Trade Marketing Manager, Smirnoff

   Diageo

   Sep 2025 — Present · New York, NY, US

   Drive commercialization of national and regional go-to-market plans for Smirnoff Vodka, aligning marketing programming, innovation, flavor portfolio, and promotions to local shopper insights—fueling lift in velocity across key consumer channels.• Manage creative agencies to develop data-driven, omni-channel shopper marketing programs—integrating in-store displays, shelf tools, media, social, and sweepstakes to drive conversion across retail and digital touchpoints.• Orchestrate cross-category partnerships to unlock incremental display opportunities for sales and field teams, expand visibility into non-spirits store sections, and increase total basket value per shopper.

Education

• Texas McCombs School of Business

  Corporate Finance

  2009 — 2013

Skills

• Inventory Management
• Coaching
• Analysis
• Microsoft Office
• Sales
• Budgets
• Finance
• Outlook
• Public Speaking
• Financial Analysis
• Accounts Payable
• Accounting
• Teamwork
• Leadership
• Auditing
• Spanish
• Data Analysis
• Customer Service
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Access
• Quickbooks