Jamie Johnson

About Jamie Johnson

Driven Senior Marketing Leader with over 12 years of experience launching compelling strategic marketing campaigns and championing premium brands. Experienced in mentoring, building, and leading teams, including developing internal agency talent from the ground up. Accountable for presenting and relaying vital information for investors and increasing value for stakeholders. Always takes high-level accountability for company’s growth initiatives and exceeds all KPIs for every role. Passionate about crafting memorable moments for our target audiences and data-driven campaigns grounded in analytical research with emphasis on Luxury Products, Travel, Hospitality, Vacation Ownership, and Real Estate.

Experience

1. Senior Director of Marketing

   Timbers Company

   Aug 2023 — Present

   Promoted. Reports to CMO. Oversight of 6 properties and leads team of 3 for Hospitality and Real Estate Campaigns- Leads strategic marketing and branding for a portfolio of fractional vacation ownership, boutique hotels, and luxury real estate, executing data-driven campaigns that optimize ROI and remain within budget- Oversees multi-channel marketing strategy, including digital, PR, and brand positioning, ensuring alignment with branding, company objectives and audience analytics- Provides support and guidance to property GMs, DOSMs, and MMs to ensure brand consistency and adherence to portfolio best practices- Manages agency and vendor relationships, providing strategic creative direction and ensuring consistency across all digital and offline marketing initiatives- Directs high-performance teams, including a Senior Real Estate Marketing Manager, e-Commerce Hospitality Marketing Manager, and Sales & Marketing Administrator, to elevate brand presence and maximize marketing-driven revenue- Strong ability to align marketing strategy with business objectives, optimize field operations, and collaborate with corporate leadership- Engages with investors and stakeholders, providing data-backed insights, trend analysis, and high-level presentations on project progress and market performance- Leads PR strategy and media relations, securing top-tier coverage in Travel + Leisure, Forbes, NY Times, and Mansion Global, while overseeing press visits and brand storytelling initiatives- 2025 Timbers Company Core Value Nominee - Cultivate Teamwork

Education

• Marylhurst University

  MBA, Business

• University of Central Florida

  Bachelor of Arts (B.A.), Interpersonal Communication

Skills

• Research
• Strategic Planning
• Management
• Social Media Marketing
• Microsoft Excel
• Recruiting
• Social Media
• Marketing Strategy
• Microsoft Office
• Sales
• Leadership
• Customer Satisfaction
• Advertising
• Customer Service
• Negotiation
• Marketing Management
• Email Marketing
• Real Estate
• Social Networking
• Marketing
• Cold Calling
• Selling
• Direct Marketing