Jami Burke

About Jami Burke

Brand Management| Licensing | CPG MarketingI\'m a global marketing leader who builds and scales consumer brands. With over a decade of experience driving growth for iconic consumer products IP—including Disney Princess, Bicycle and Hoyle, Wheel of Fortune & Jeopardy, Toy Story, Matchbox Cars, Daniel Tiger’s Neighborhood, and Wicked—I specialize in turning storytelling into high-impact consumer experiences.My career centers on translating beloved characters and cultural narratives into strategies that resonate with audiences worldwide. I have led cross-functional teams to deliver measurable growth, with significant YOY revenue growth at Jakks Pacific, and driving Encore from the #6 ranked publisher in its category to #1 in under 18 months through strategic marketing and commercialization initiatives.Core Expertise:• Global brand strategy and franchise marketing (toys, collectibles, electronics, software, video games, consumable personal care products, CPG)• Cross-functional team leadership and mentorship• Consumer insights, cultural trends, and influencer engagement• End-to-end campaign development (concept to execution to performance)• IP licensing, commercialization, and retail activationI am passionate about building strategies that not only grow business but also inspire audiences—turning fandom into evergreen brand love.Brand Strategy * Marketing * CPG * Licensing * Product Development * P&L Management *Digital Marketing * Partnerships * Performance Marketing * Retail Marketing * Copywriting * Cross Functional Teams * CRM * B2B * B2C * Content * Social Media * NPD * Circana * Consumer Packaged Goods * Toys * Collectibles * Retail Analytics * Influencer Marketing * Franchise Development * Project Management * Public Speaking * AI prompts * Asana * Monday * Shopify * Microsoft Word * Excel * Powerpoint * Canva * Keynote * Google Slides * Production

Experience

1. Senior Manager Licensing, International

   Dr. Seuss Enterprises

   Mar 2026 — Present

Education

• New York University

  Bachelor's degree, Film & Television

• New York University School of Professional Studies

  Summer Publishing Institute

Skills

• Brand Development
• Television
• Producing
• Copywriting
• Product Marketing
• Creative Direction
• Pop Culture
• Brand Management
• Marketing Strategy
• Forecasting
• SEO
• Video Games
• Film
• Art Direction
• Marketing
• Management
• Market Research
• Screenwriting
• Product Management
• Social Media Marketing
• Product Development
• Strategy