Jametria Pleasant
Senior Qualitative Research Consultant & Strategist | 16+ Years of Experience
- Role
- Senior Qualitative Consultant & Strategist at Ipsos in US
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jametria Pleasant
Jametria Pleasant is an innovation and commercial leader known for bringing the voice of…
Experience
Senior Qualitative Consultant & Strategist
Jan 2022 — Present · US
With 16+ years of experience in consulting, market research and sales, Jametria tackles unconscious bias with an emphasis on equity and inclusion. She connects with consumers across culture, class, and geography and has a proven record of developing consumer-based strategies that result in profitable growth. Her global omnichannel experience spans across industries including social media, entertainment, health care, CPG and retail.
Education
University of Cincinnati Carl H. Lindner College of Business
Bachelor's, Marketing
2002 — 2005
Skills
- Market Planning
- Consumer Insight
- Marketing Research
- Nielsen
- Brand Management
- Product Innovation
- Marketing Strategy
- Brand Equity
- Competitive Analysis
- Global Marketing
- Fragrance
- Brand Architecture
- Marketing Management
- Analytics
- Consumer Behaviour
- Customer Insight
- Shopper Marketing
- Personal Care
- Segmentation
- Consumer Products
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