James Wright

Co-founder & CEO @Solar Search

Victoria, BC, CA

As Co-Founder and CEO of Solar Search, I conceived the company’s vision and product suite to address the unique sales and operational challenges in the residential, commercial and industrial solar sectors. Recognizing a gap in the market, I led the development of Solar Search’s SaaS offerings to empower solar companies with advanced sales enablement solutions.I have personally driven our sales strategy from day one: securing our first client, designing and executing our go-to-market plan, and creating all sales presentations, pitch decks, and demo assets. My approach blends data-driven targeting, digital marketing, and CRM integration, resulting in reduced customer acquisition costs and faster sales cycles.Key achievements: Originated and launched all core Solar Search products.Built and refined our entire sales collateral library. Established Solar Search as a trusted partner for solar companies expanding in the CI market. Validated product-market fit and early client wins through hands-on leadership and direct sales engagement.My hands-on, founder-led approach ensures every aspect of our sales and product strategy is aligned with industry needs. I continue to drive innovation, market expansion, and operational excellence as Solar Search grows across Canada and prepares for international scaling.