James Cox

Experience

1. Regional Marketing Manager

   Capriotti's Sandwich Shop

   Oct 2023 — Present · Las Vegas, NV, US

   Oversee local store marketing for 200+ franchise partners across the Capriotti’s and Wing Zone brands.Implemented a Local Store Marketing Scorecard to track store performance metrics and identify areas for improvement in marketing and operations.Authored, developed, and trained franchise partners on the “4 Walls, 4 Blocks, 4 Miles” local store marketing playbook to drive consistent, impactful strategies.Developed a 12-week marketing bootcamp to support struggling franchisees in increasing sales through: • 3rd Party Marketplace Optimization • Catering Outreach • Execution of the “4 Walls, 4 Blocks, 4 Miles” marketing planDesigned and launched the “Sandwiches for Success” fundraising program to support community involvement and local store engagement.Created and implemented a new catering outreach program to drive additional revenue opportunities.Managed co-op marketing budgets, collaborating closely with franchise partners for effective allocation.

Education

• Azusa Pacific University

  BA, Art with a Minor in Marketing

  1997 — 2002

Skills

• Business Development
• Online Advertising
• Online Marketing
• Business Strategy
• Marketing
• Strategic Planning
• E-Commerce
• Product Marketing
• Web Applications
• Start-Ups
• SEO
• Business Analysis
• Saas
• Entrepreneurship
• Email Marketing
• Mobile Marketing
• Restaurant Marketing
• Marketing Strategy
• Web Analytics
• Integrated Marketing
• Website Development
• Social Media Marketing
• Sem