Jamie Lay
Senior Director, Marketing Strategy and Operations @Boldyn Networks
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WORK HISTORY
Senior Director, Marketing Strategy and Operations @Boldyn Networks
Austin, TX, US
Boldyn Networks is a B2B technology company focused on connectivity and digital infrastructure. I joined to build the company’s first demand generation programs and have since grown into a leadership role guiding marketing strategy, operations, and performance systems.+ Lead marketing strategy and operations across multiple industries, aligning brand, product, and demand generation under a unified go-to-market framework.+ Develop processes and reporting systems that connect programs to pipeline and revenue, improving accountability and forecasting accuracy.+ Oversee the company’s account-based marketing program, integrating data, content, and sales collaboration to deepen engagement with key accounts.+ Modernize the marketing technology stack and operational workflows, improving campaign speed, data quality, and measurement.+ Build early use cases for AI within marketing to enhance content creation, campaign planning, and analytics, improving efficiency and creative output.+ Partner closely with sales and executive leadership to align strategy, resource planning, and growth priorities.
EDUCATION
Emory University
Bachelor’s Degree, English Literature, Emory College of Arts and Sciences
University of Oregon
Master’s Degree, Literary Nonfiction Writing Program, School of Journalism and Communication
SKILLS
ABOUT JAMIE LAY
With more than six years of experience at Boldyn Networks, I lead marketing strategy, operations, and demand generation programs for a B2B technology company specializing in connectivity and digital infrastructure. My focus is on aligning brand, product, and demand generation within a comprehensive go-to-market framework, while implementing processes and reporting systems that enhance accountability and improve revenue forecasting. I\'m dedicated to enabling data-driven marketing strategies, integrating account-based marketing programs, and fostering collaboration between sales and marketing teams. Through expertise in go-to-market strategy, demand generation, and marketing technology, I contribute to initiatives that connect programs to pipeline growth and measurable business outcomes.
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