James Kelly
Senior Product Marketing Manager at ArisGlobal
- Role
- Senior Product Marketing Manager at ArisGlobal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About James Kelly
I have 10+ years of experience in spearheading go-to-market strategies, crafting compelling positioning and messaging, and delivering end-to-end campaigns in collaboration with cross-functional stakeholders. I am passionate about the unmatched value that AI innovation brings to the B2B SaaS industry and have played a vital role in successfully bringing several cutting-edge, AI-powered technologies to market. I hold a proven track record for exceeding targeted KPIs and transforming complex concepts into tailored and resonant messages for enterprise buyers. Recent marketing achievements include:+ Leading successful go-to-market campaigns supporting an extensive portfolio of B2B SaaS offerings, including cutting-edge Gen AI, LLM, and Agentic AI powered technologies.+ Crafting compelling product messaging based on strong understanding of target markets and personas, market trends, and competitive differentiators.+ Spearheading cross-functional collaboration across marketing, product, and commercial teams, to support key organizational objectives.+ Elevating AI thought leadership by monitoring AI market trends, engaging with industry experts, and developing key collaterals to support organizational goals.+ Utilizing a data-first approach to continually analyze campaign insights and make optimizations to enhance performance and maximize revenue realization.+ Leading strategic go-to-market initiatives and product-specific marketing campaigns that contributed to extensive increased usage, customer acquisitions, and revenue growth.Outside of work, I enjoy spending time with family and friends, exploring New York City, and getting in as much time as I can outdoors during the warmer seasons.
Experience
Senior Product Marketing Manager
Oct 2022 — Present
Education
Villanova University
Bachelor of Business Administration (B.B.A.), Marketing
2010 — 2014
Skills
- Public Speaking
- Research
- Marketing
- Content Strategy
- Marketing Strategy
- Leadership
- Content Development
- Social Media Marketing
- Blogging
- Analytics
- Teamwork
- Social Media
- Microsoft Office
- Microsoft Word
- Management
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