James Valeii
Php Developer @goop
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WORK HISTORY
Php Developer @goop
US
Hired to eliminate a multi-year editorial–engineering content bottleneck. Delivered self-service CMS tools and led WordPress–Shopify replatform; owned WordPress codebase, platform reliability, and cross-functional alignment.Ended long-term content bottleneck; architected modular self-service CMS component library; achieved 100% editorial adoption (vs. prior failed attempts). Reclaimed 97% of squad bandwidth, freeing 2 engineers and 1 PM for strategic work.Drove record e-commerce growth; developed content-gating auth layer that sparked 625% surge in account creations, 84% login growth, and $35 AOV uplift among converted users.Collaborated in zero-downtime Shopify migration: engineered WordPress–Shopify real-time sync integration.Built cross-functional velocity; embedded with product, science, and editorial teams; bring high curiosity across business domains (formulations, supply chain, and content strategy), informing priority queue, realistic deadlines, and feature design that users love.Mentored & scaled talent; coached junior developer from HTML/CSS to autonomous full-stack contributor in 6 months via pair-programming, code review, and thoughtful discussion.Institutionalized quality & speed; Implemented unit and integration testing; created documentation system (PHPDocumentor, Confluence, and README standards); slashed local environment setup from three days to one.
EDUCATION
Western Michigan University
Bachelors of Science, Rhetoric & Writing, Urban & Regional Planning
ABOUT JAMES VALEII
Engineering leader with 13+ years experience building technical teams and platforms, delivering solutions that drive measurable business impact. Elite PHP and JavaScript developer with deep knowledge of WordPress and CMS architecture, extending beyond code to optimal platform configuration, efficient database structuring, and scalable system design. Combines hands-on development and strategic leadership, blending technical expertise with broad knowledge of interacting technologies and an entrepreneurial mindset to design complete systems and make informed build vs. buy decisions based on cost, capability, and long-term maintainability. Sensitive to workflow friction, cutting unnecessary steps to save time, reduce process frustration, and accelerate delivery.
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