Teresa James
Qualitative Specialist @Hypothesis Group
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WORK HISTORY
Qualitative Specialist @Hypothesis Group
EDUCATION
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor of Science - BS, Advertising / Psychology
Instituto Internacional, Madrid-SU Abroad
Bachelor's degree
SKILLS
ABOUT TERESA JAMES
Experienced researcher, moderator, brand strategist, and client services lead with a wealth of experience uncovering insights that drive impactful strategies for brands. Whether I\'m exploring store aisles to decode shopper journeys, pressure-testing prototypes to optimize user experiences, connecting with niche audiences to inform brand positioning, or leveraging projective techniques to uncover underlying motivations and beliefs, the crossroads of data and human emotion is where I\'m happiest.
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