James Tattersall
Head of Digital Strategy Operations @Adobe
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WORK HISTORY
Head of Digital Strategy Operations @Adobe
London, GB
Responsible for building the first Strategy + Operational team dedicated to supporting digital GTM sales. Collaborating with global finance, product marketing teams, alongside my team of five I have built a function that provides weekly, monthly, quarterly process, structure and accountability for all Digital sales at Adobe. Covering performance and OKR assessment, investment case building and financial target setting.Delivered E2E digital operations process to inspect weekly, quarterly business performance and ensure executional GTM and sales teams are delivering what is needed to exceed financial expectations1. Own business performance reviews across all regions AMER, EMEA, APAC and developed a cleartarget driven OKR framework to hold teams actions accountable for results2. Inspect global and regional sales outlooks, challenge confidence of plans and provide secondarypoint a view to leadership on headwinds and tailwinds of quarterly business performance3. Challenge business activity plans and refine investment asks for gap closure based clearly definedROI and coverage modellingAccountable for the delivery of the digital annual strategy and plans, setting ambitious goals with finance and working with GTM, marketing, product to build comprehensive and actionable path to target1 Develop financial growth modelling independent of finance teams to ensure ambitious growthstretch and inspect product categories fit for growth2. Integrate multi business areas strategic plans into a digital strategy to present to leadership. Distilla global $10bn book of business plan into a set of strategic goals, actions and clear investment plan
EDUCATION
Loughborough University
Management Science, Business
King James's School
A-Level, Business Studies, Economics, Physical Education, English Language (AS Level)
SKILLS
ABOUT JAMES TATTERSALL
I help businesses scale sustainably by crafting clear, multi-horizon strategies rooted in data, market insight, and practical execution frameworks. With 10+ years of experience spanning global tech, digital strategy, and commercial growth, I specialize in unlocking untapped potential across markets, teams, and products—turning complexity into clarity, and vision into results.Currently, I lead Adobe’s Global Expansion Strategy across digital markets outside the US—shaping growth direction for a $4B+ portfolio. My team’s work has driven $300M+ in incremental ARR, built Adobe’s first international digital strategy, and secured $30M+ in strategic investment for emerging market expansion.My approach blends long-term vision with short-term traction. I use data to define the right strategic horizon, prioritise high-potential opportunities, and build execution playbooks that deliver consistent, repeatable results. I believe in aligning teams around a North Star—then designing the processes, governance, and metrics to reach it sustainably.🧭 What I Do:• Strategic Growth Planning — Helping businesses define their North Star and build toward it across multi-year horizons• Market & Opportunity Prioritisation — Identifying the best growth bets using data, insight, and structured thinking• Strategy-to-Execution Translation — Turning ambition into operating models, business plans, and playbooks• Operational Enablement — Creating aligned, scalable systems to sustain performance over time Recent Impact:• Delivered Adobe’s first affordability-based pricing model → 10x subscriber growth in key markets• Created a global expansion model → adopted company-wide to forecast and unlock $180M+ ARR by 2025• Built Adobe’s emerging markets strategy → forecasted 70% of future growth and secured $30M+ investment• Delivered $300M+ ARR via pricing, product, and commerce programs across LATAM, India, and SEA What’s Next:I’m energized by mission-driven teams, market-making challenges, and the opportunity to build strategic clarity in fast-moving environments. Whether you’re scaling a global enterprise, shaping a startup’s next chapter, or seeking strategic advisory firepower—I bring a unique blend of data fluency, storytelling, and executional grit to help your business grow smarter, faster, and stronger.
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