James Skay

About James Skay

I help enterprise technology companies tell clear, compelling stories that drive adoption and build trust.At Qualtrics, I lead messaging for the XM Platform, including Qualtrics AI and Experience Agents, defining how we communicate innovation, trust, and the value of acting in the moment. With more than 20 years in product marketing and product management at Qualtrics and Microsoft, I’ve led go-to-market strategies that shape how global brands connect with customers, employees, and markets. That includes helping shape the go-to-market story for Microsoft Teams as it replaced Skype for Business, scaling from early adoption to become the fastest-growing business app in Microsoft history.What drives me is helping customers become the hero of their own story. When the right narrative meets the right product, confidence builds, momentum follows, and impact lasts.

Experience

1. Principal Product Marketing Manager, Enterprise and Intelligence Platform

   Qualtrics

   Nov 2022 — Present · Seattle, WA, US

   My role is centered on leading and shaping the Qualtrics artificial intelligence messaging narrative. This involves developing effective AI and generative AI messaging frameworks and communication strategies to engage our target audiences, including direct interactions with C-suite executives and managing a team of Pre-Sales AI Champions. My efforts play a significant role in establishing Qualtrics as a leader and trusted name in Experience Management.Working alongside my Product Marketing Manager (PMM) colleagues, I am responsible for integrating this AI messaging into our key product areas, including Customer Experience, Employee Experience, and Market Research solutions. This collaboration ensures a unified and impactful narrative across our product suite.In my role as the Enterprise and Intelligence PMM, I focus on highlighting our security, compliance, and privacy features. This emphasis is key to positioning Qualtrics as a trusted leader in AI technology, known for prioritizing these essential elements in all our AI-driven solutions.My goal is to elevate Qualtrics in the AI space, making sure our messaging not only highlights our innovation but also aligns with the top standards in the industry.

Education

• Pacific Lutheran University

  Bachelor of Business Administration, Information Management

Skills

• Process Improvement
• Non-Profits
• Economic Development
• Management
• International Relations
• Management Consulting
• Research
• Go-to-Market Strategy
• Public Policy
• Sustainable Fashion
• Sql
• Search Advertising
• Behavioral Targeting
• Teaching
• Digital Media
• Pricing
• Proposal Writing
• Strategic Partnerships
• Strategic Communications
• Analytics
• Public Relations
• Market Research
• Editing
• Webtrends Analytics
• Online Advertising
• Organizational Development
• Data Analysis
• Powerpoint
• Product Marketing
• Social Networking
• Business Development
• Display Advertising
• Digital Marketing
• Strategic Planning
• SEO
• Account Management
• Project Management
• Grant Writing
• Leadership
• Intercultural Communication