James Pappas
- Role
- Global Director of Ecommerce Operations at Kontoor Brands, Inc.
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About James Pappas
Out of college, I took what I thought would be a brief detour from pursuing a career in…
Experience
Global Director of Ecommerce Operations
Oct 2021 — Present
Head the strategy and execution of Kontoor Brand\'s global digital commerce platform roadmap, with accountability for launching new capabilities and delivering continuous improvements. Lead a high-performing global platform and product team in charge of user experience (UX), content management, catalog management, product information management, search engine optimization (SEO) capabilities, split testing design and execution, personalization, email and SMS platform and journey management, analytics and reporting, customer data management (including CRM, CDP), omni-channel loyalty program management, and the operation of various international ecommerce models. Lead the Lee.com ecommerce program, including strategic planning, P&L management, digital marketing (paid search (SEM), organic search (SEO), email, SMS, affiliate, and performance display), and oversee the development and execution of website content, product, and promotional calendar in coordination with brand marketing and merchandising/planning teams.
Skills
- Css
- Marketing
- E-Commerce
- Mobile Devices
- Strategic Partnerships
- Xml
- Hospitality
- Blogging
- Search Engine Optimization (SEO)
- Leadership
- Management
- Web Marketing
- Analytics
- Cross-Functional Team Leadership
- Lead Generation
- Online Marketing
- Wysiwyg Layout Tools
- Email Marketing
- Marketing Strategy
- Advertising
- Direct Marketing
- Html
- Affiliate Marketing
- Online Advertising
- Ppc
- Conversion Optimization
- SEO
- Sem
- Google Analytics
- Cms
- Digital Marketing
- Mobile Marketing
- Usability Testing
- Sales
- Social Media
- Social Media Marketing
- Google Adwords
- Web Analytics
- Search Engine Marketing (Sem)
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