James Shock
Sales Director @Orfit
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WORK HISTORY
Sales Director @Orfit
San Jose, CA, US
Highlights:• 350+% growth across the Western US region• 78% increase in new accounts through strategic repositioning• Relaunched the Western region, rebuilt reference sites, and expanded Orfit’s strategic footprintSummary:Lead commercial strategy, regional P&L levers, and business development for immobilization and positioning technologies. Rebuilt an underperforming region by clarifying market segments, strengthening clinical partnerships, and deploying targeted commercial programs. Manage relationships with major academic and community cancer centers. Support global product strategy and future roadmap planning.Skills: Regional P&L Drivers, Commercial Strategy, Market Expansion, Strategic Partnerships, Capital Equipment Growth.
EDUCATION
The University of Chicago Booth School of Business
Master of Business Administration - MBA, Strategic Management
University of Southampton
Bachelor's degree, Electrical, Electronics and Communications Engineering (Marine)
Solent University
B.Sc, Electronic Engineering
SKILLS
ABOUT JAMES SHOCK
I scale medical device businesses, lead teams through market transitions, and drive multi-year revenue growth in radiation oncology. I’ve held senior commercial roles across Varian, Elekta, Accuray, Calypso, and Orfit, delivering results in capital equipment, software, immobilization, proton therapy, and brachytherapy.Career highlights:• 350 percent regional growth at Orfit and a full brand turnaround in the Western US• 135 percent growth at Varian and leadership of a 135-person global software organization• Built Calypso’s commercial, service, and field teams from $0 to $13M in under three years• Led international commercial operations across Africa, the Middle East, and the US• Experience in SaaS transitions, M&A support, KOL partnerships, and new market entryI focus on clarifying commercial strategy, aligning teams, and executing in complex clinical and competitive environments. I build strong relationships with physicians, physicists, administrators, and global partners, and I lead with calm, data-driven decision making.My core strengths include general management, P&L leadership, market expansion, organizational design, capital equipment strategy, and cross-functional execution.
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