James Rooke
Vice President, Home Solutions Growth Marketing @TELUS
Signup · Get unlimited contacts
WORK HISTORY
Vice President, Home Solutions Growth Marketing @TELUS
Toronto, ON, CA
Leading the Consumer Home Solutions P&L nationally, driving new customer acquisition and profitable growth across our PureFibre, Wireless Home Internet, TV & Entertainment and SmartHome Security business lines.
EDUCATION
Nottingham Trent University
First Class, BA (Hons) Business Management
The University of Manchester
MSc, Project Management
SKILLS
ABOUT JAMES ROOKE
Global product and growth marketing executive with 20+ years of leadership experience driving P&L performance, customer growth and product innovation across telecommunications and consumer technology.Deep expertise in building and scaling high-value subscription and converged connectivity offerings, with a strong history of launching industry-leading products and monetizing emerging technologies to capture new market opportunities. Recognized for combining strategic vision, financial discipline, and operational execution to deliver sustained revenue and EBITDA growth across multi-billion-dollar portfolios.Proven collaborative and customer-obsessed leader known for translating network and technology differentiation into simple, compelling customer value propositions that drive acquisition, retention, ARPU growth, and premium plan adoption at scale. Recognized for defining portfolio strategies and innovation roadmaps that convert emerging technologies into scalable products delivering sustained revenue and EBITDA growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.