James Roman

About James Roman

I’ve always been more interested in what people and businesses are actually capable of than what they think they’re capable of. That gap shows up everywhere.On the surface, things look fine. Revenue is coming in, marketing is “working,” and teams are busy. But when you look closer, there’s usually more there that isn’t being tapped. That’s been the theme of my career.I’ve spent most of it at the intersection of advertising, sales, and strategy, working in environments where results had to be produced consistently under pressure. Up markets, down markets, or shrinking industries - it doesn\'t matter. I’ve led a $78M advertising portfolio, rebuilt and managed sales teams, and worked across both traditional and digital media driving measurable growth for clients.What I’ve learned is that underperformance rarely comes down to one thing. It’s usually a mix of strategy, structure, and people. When you have a marketing problem and an execution problem, that\'s when you get into trouble. My approach to driving results hasn’t changed much over time: build teams that execute, create smart strategies that work, and reward handsomely for outcomes instead of activity. When those three things are right, most problems start to solve themselves.Today I’m the Founder and CGO of Chemist Media and Mobilis Global.Chemist Media focuses on the U.S. market, using local, community-driven marketing to turn attention into demand and demand into revenue. We bring the same level of strategy, media, and execution used by large brands to local and regional businesses without the cost, layers, or slowdown of traditional agencies.Mobilis Global operates internationally, where execution across markets determines whether a campaign works or not. We built a system that allows brands to run coordinated rideshare and taxi media campaigns across cities like London, Tokyo, and New York, while creating a direct path for international companies into the U.S. and U.S. brands into global markets.I’ve worked across the top 100 DMAs in the U.S. and in major global markets, which gives a clear view into where businesses stall and why. I also grew up overseas, which shapes how I think about markets, scale, and navigating different environments.Most businesses treat marketing and sales like an expense. It\'s not. They’re one of the few levers a business can pull at any time to generate revenue on demand. And one of the easiest to get wrong.Do it right, and you own the future. Do it wrong, and you don’t.

Experience

1. Founder & Chief Growth Officer

   Chemist Media

   Jul 2021 — Present · Dallas-Fort Worth, TX, US

   I founded Chemist Media to build a more direct connection between marketing activity and revenue outcomes for local and regional businesses.As Founder & CGO, I lead strategy, media, and revenue across client engagements and our internal growth engine. My role is hands-on, owning positioning, channel mix, and performance across every stage of the funnel.We design and execute multi-channel campaigns across geofencing, radio, rideshare, digital, connected TV, and out-of-home, focused on driving inbound leads, customer acquisition, and measurable business growth in local markets.We run local and regional campaigns with the same strategic discipline and media capabilities typically seen at the enterprise level, built to generate demand and convert it into revenue without the overhead that slows most agencies down.I stay directly involved in all flagship accounts, aligning strategy, creative, and media with core business metrics including cost per lead, CAC, ROAS, and pipeline growth.Key work:• Built lead generation and demand systems for 40+ brands across financial services, travel, and home services• Drove consistent inbound lead flow and customer acquisition across competitive local markets• Delivered multi-channel campaigns outperforming legacy media plans by up to 3x in efficiency and business impact• Developed internal playbooks for demand creation, channel integration, and commercial storytelling• Built Chemist Media’s inbound acquisition engine using the same systems deployed for clientsChemist Media works with founders, CMOs, and operators who expect marketing to generate leads, drive revenue, and move their business forward.

Education

• Shatin College, Hong Kong

  High School Diploma

  1999

• Ithaca College

  BA, Major - Communications, Minor - Business

  1999 — 2003

Skills

• Radio Broadcasting
• Sem
• Cold Calling
• Event Planning
• Radio
• Television
• Public Relations
• Media Relations
• Marketing Strategy
• Mobile Marketing
• Strategy
• Email Marketing
• Online Marketing
• Advertising
• Press Releases
• Digital Media
• Sales
• Media Buying
• Copywriting
• Social Media Marketing
• Online Advertising
• Lead Generation
• Media Planning
• Radio Advertising
• Interactive Marketing
• Account Management
• Advertising Sales
• Direct Marketing
• Event Management
• Digital Strategy
• Brand Development
• New Business Development
• Radio Promotions
• Integrated Marketing
• New Media
• Management
• SEO
• Social Networking
• Marketing Communications
• Facebook