James Reisner-Watkins

Performance Director @Tank

Nottingham, GB

I lead overall commercial and operational performance across Tank, ensuring each department operates as a high-performing business unit aligned to growth, efficiency, and client success.Working closely with the Managing Director and Group leadership, I drive strategic alignment across teams; owning revenue performance and operational standards. My focus is on building commercially strong, operationally excellent departments, while developing Heads of Department into well-rounded leaders with accountability for both performance and people.I also play a key role in shaping the agency’s future offering, leading strategic initiatives across AI search, integrated PR/SEO services, and innovation projects that support long-term growth.Key responsibilities:• Drive department commercial performance, supporting HoDs to deliver against revenue, pipeline, and profitability targets• Oversee operational standards and efficiency, embedding best practice across delivery, resourcing, and processes• Lead client growth and retention strategy, working with senior teams to expand portfolios and improve long-term value• Chair SLT and HoD meetings, providing leadership, structure, and performance oversight• Develop Heads of Department through coaching, appraisals, and leadership development plans• Monitor forecasting, pricing, and contract performance to maximise agency profitability• Act as senior escalation point for client challenges, ensuring high standards of delivery and experience• Lead strategic projects including AI search innovation, new service development, and cross-agency initiatives

Nottingham Trent University

BSc (Hons), Sport and Exercise Science

Thomas Deacon Academy

A Levels

Loughborough University

Master of Science (MSc), Sport Management