James Bartlett
Head of Insight @Sony Music Entertainment
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WORK HISTORY
Head of Insight @Sony Music Entertainment
My role involves working with Sony’s Insight team to design, conduct, interpret and present quantitative and qualitative consumer research and strategic thinking.\\\\n\\\\nWe conceptualise and pull from a wide variety of methodologies, and produce projects and tools that impact marketing, partnerships, corporate strategy, and innovation workstreams within Sony’s recorded music and podcast businesses.\\\\n\\\\nWe are adept at facilitating workshops and communicating our work through various formats (reports, zines, books, films, microsites) that ensure we are continually engaging and bringing research to life for teams in a creative organisation.\\\\n\\\\nDuring my time at Sony, I have led projects in over 30 countries, and have run internal workshops to capitalise on field research as a source of inspiration in over 20 markets including Australia, Canada, India, South Africa and the UAE.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Bournemouth University
BA (Hons), Business
ABOUT JAMES BARTLETT
As an intellectually curious insight leader, I specialise in delivering engaging audience…
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