James Purell
Roblox Strategy Lead @Medal
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WORK HISTORY
Roblox Strategy Lead @Medal
NY, US
Leading strategic initiatives and partnerships for Medal.tv, the gaming industry\'s premier clipping platform, with a specialized focus on the Roblox ecosystem.Key Responsibilities & Achievements:Orchestrating high-impact partnerships with prominent Roblox content creators, including KreekCraft, NightFoxx, Flamingo, Steak, and iBella, expanding Medal.tv\'s reach and user engagement within the Roblox communityEstablished and maintained strategic collaborations with top-tier Roblox experiences and developers, including Blade Ball, Dusty Trip, Jujutsu, and Hide or Die, enhancing platform integration and user acquisition- Developed and executed multi-faceted growth strategies encompassing- Developer integrations and technical partnerships- Tournament organization and event management- Content creator collaborations- Physical merchandise initiatives- UGC (User-Generated Content) campaignsSpearheaded the Creator Partnership Program, successfully managing and nurturing relationships with 125+ Roblox creators to build a sustainable and engaged community ecosystemCreated and implemented data-driven multimedia content strategies, utilizing performance metrics to optimize community engagement and inform product development decisionsDemonstrated expertise in combining strategic vision with tactical execution to drive measurable growth and engagement across the platform
ABOUT JAMES PURELL
I help forward-thinking brands tap into Roblox\'s powerhouse daily active users (primarily Gen Z & Alpha) spending 2.5 hours daily with 20% year-over-year growth. My expertise spans entertainment, sports, music, and fashion verticals. As the owner of one of the largest Roblox news accounts on Twitter, I maintain my finger on the platform\'s pulse while investing in promising games, building engaging experiences, and cultivating relationships with top Roblox influencers and developers. With 7+ years immersed in the ecosystem, I bring unmatched insights into what truly resonates with the Roblox community. I\'m passionate about creating strategic partnerships that deliver real results—connecting brands with the right creators and communities to drive measurable user acquisition, engagement, and retention. My multifaceted involvement as investor, builder, and influential voice means I understand the platform from every angle—turning Roblox opportunities into your brand\'s competitive advantage.
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