Jim Snyder
Director of Community Engagement and Marketing
- Role
- Director of Marketing and Engagement at Qm Quality Matters
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Jim Snyder
Accomplished educational marketing manager with MBA and first-hand experience with both…
Experience
Director of Marketing and Engagement
Aug 2013 — Present
Develop and advance Quality Matters marketing strategies to increase revenue and market penetration. • Conduct ongoing market research and evaluation of marketing practices• Identify internal and external sources of audience data, conduct analysis and forecasts, prepare reports and make outreach recommendations• Track relevant membership organizations, key service providers, and other leading organizations in online education• Measure the effectiveness of executed marketing tactics, including email and web marketing practices and recommend changes
Education
Kenyon College
BA, Math, Physics
1987 — 1991
University of Oklahoma
MS, Physics
1991 — 1994
George Fox University
Doctorate, Education
2002 — 2010
Portland State University - School of Business
MBA, Business
1994 — 1996
Skills
- Product Marketing
- Technology Needs Analysis
- Salesforce.com
- Strategic Planning
- Marketing Strategy
- Program Management
- Distance Learning
- Curriculum Development
- Swot Analysis
- Instructional Design
- Pricing
- Educational Technology
- Leadership
- Start-Ups
- Higher Education
- Staff Development
- Adult Education
- Public Speaking
- Marketing
- Team Building
- Management
- Qualitative Research
- Curriculum Design
- Educational Leadership
- Business Analysis
- K-12
- Strategy
- Data Analysis
- Research
- Market Research
- Product Management
- Project Planning
- Leadership Development
- Blended Learning
- Teachers
- Marketing Communications
- Training
- Analysis
- Teaching
- Budgets
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