James Pierechod
Associate Ai Consultant @Oxfordsm
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WORK HISTORY
Associate Ai Consultant @Oxfordsm
As an Associate Consultant at Oxford Consulting, I specialise in integrating AI, to create future-proof content architectures for blue-chip brands like Unilever, Mondelez, and Lego. This involves designing and developing AI-driven frameworks for external Marketing Mix Modelling and internal Learning & Development (L&D) programmes. My work extends beyond Creative and technology implementation; to working with individual operational teams to integrated automation and AI across their process pipelines (from creative and design teams > strategy, data, and insights teams).
EDUCATION
Coventry University
Bachelor of Science (BSc) Hons, Industry Product Design & Engineering
Queen elizabeth grammar school
GCSE's and A levels, Physics, Design Technology, Arts
SKILLS
ABOUT JAMES PIERECHOD
I\'m a seasoned agency leader and creative technologist, with over two decades of experience across agency and production companies. I am actively integrating GenAI, computer vision ML, and other automation processes, augmenting traditional operational processes with efficiencies through creativity, planning, strategy, and technology.I\'m a veteran business & marketing consultant with a proven track record of supporting brands in driving marketing an content growth across EMEA and beyond. As a strategic leader, I\'ve successfully guided executive teams in scaling premium brands and navigating competitive markets.In the past 10 plus years I\'ve been focused on delivering ‘content with purpose’ in a truly sustainable way – from insights, creative, efficiency, technology, and evolving production strategies to build content ecosystems that scale content personalisation with AI - properly.I have an absolute LOVE of everything 3D, VFX, video production, Virtual Production, AI, and ML engineering - I consult with blue brands and agencies to help them \"make a significant behavioural change\"- whether that\'s for AI integrations, operational or commercial repositioning, or innovation frameworks. Experimentation, education, and exploration influences everything support. Building a culture of ‘insights driven innovation’, that\'s sustainable, reusable, and repeatable, with adaptability across every vertical.
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