James Furst

About James Furst

As a Senior Manager of Partnership Marketing at Sony, I lead the marketing strategy and execution of cross-promotional programs and experiences that elevate our rewards program member experience, drive loyalty and engagement, and deliver on partner goals and objectives. I have over 20 years of experience in consumer brand loyalty, sports and entertainment marketing, and partnership marketing, across multiple Sony divisions and brands.I leverage data and insights for program optimization, manage creative agency on all campaigns and projects, and create high-value experiential opportunities to increase member engagement with Sony Rewards. I also contribute to the development of new marketing tools and technology platform enhancements. My passion, energy, program management, and Martech background drive successful cross-functional initiatives and innovative marketing solutions.

Experience

1. Senior Marketing Manager, Pop Culture - Goldin (an Ebay Company)

   Goldin

   May 2025 — Present · Runnemede, NJ, US

Education

• Pace University - Lubin School of Business

  BBA, Marketing

  1997 — 2001

Skills

• Sales Effectiveness
• Performance Improvement
• Retail
• B2b
• Direct Sales
• Entertainment
• Product Marketing
• Employee Recognition
• Brand Awareness
• Promotional Products
• Advertising
• Strategic Partnerships
• Luxury Goods
• Company Branding
• New Business Development
• Incentive Programs
• Digital Marketing
• Sales Force Effectiveness
• Product Development
• Account Management
• Loyalty Programs
• Event Management
• Customer Loyalty
• Inside Sales
• Sales Management
• Sports Marketing
• Project Management
• Marketing Communications
• Customer Engagement
• Advertising Management
• Program Management
• Marketing Management
• Sales Operations