James Peterson

Role
Chief Strategy & Technology Officer at Convey
Location
Newport Beach, CA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About James Peterson

An IT leader with a track record for defining, building, and optimizing best-in-class IT…

Experience

  1. Chief Strategy & Technology Officer

    Convey

    Sep 2006 — Present

    Message Broadcast/Link Mobility is a leader in automated Utility customer conversations, revolutionizing customer care delivery. In this role, I steer efforts to manage enterprise communications for the world\'s largest and most admired brands. As part of my duties, I automate interactions with sophisticated personalization based on time, place, preference, profile, and response data. Key contributions, • Delivered a $250MM acquisition of MessageBroadcast by Abry Partners • Contributed to improving customer loyalty and satisfaction through exceptional services. • Delivered solutions that maximized customer engagement, self-service, acquisition, retention, and conversion across all channels, including SMS, MMS, Voice, Push, Email, OTT, and Social. • Succeeded in increasing revenue by during the tenure. • Delivered Gross Margins in excess of 70%. • Launched 10 new SaaS products in the market to expand the business portfolio. • Decreased technical staff turnover rate to less than 10%.

Education

  • Cal State Fullerton, College of Business and Economics

    BA

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