James Yorke
Head of Sales @Advanced Data Spectrum
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WORK HISTORY
Head of Sales @Advanced Data Spectrum
EDUCATION
Cardiff University / Prifysgol Caerdydd
Bachelor’s Degree, Biomedical Sciences (Anatomy)
University of Liverpool
Master of Science - MS, Organisational & Business Psychology
Maelor School
Secondary School, A Levels and GCSE's
SKILLS
ABOUT JAMES YORKE
I’m a commercially driven Head of Sales with over seven years’ experience leading B2B SaaS growth across the UK and US. Currently heading up sales at Advanced Data Spectrum, I’ve scaled annual recurring revenue by combining strategic leadership with hands-on sales execution.My approach blends structure and creativity, embedding MEDDPICC, Challenger and SPIN frameworks into scalable sales processes while developing people-first teams that consistently outperform targets.I’m passionate about transforming early-stage sales functions into predictable revenue engines and building technology partnerships that accelerate market reach.I’ve also helped raise brand visibility through multiple Document Manager Award nominations, a first in company history.I thrive at the intersection of process optimisation, technology adoption and commercial growth, from SaaS startups finding product-market fit to established vendors looking to modernise their go-to-market.Let’s connect if you’re driving sales transformation, expanding into new markets or exploring partner-led growth.
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