James Odwyer

Senior Ui Digital Designer @VML

Cardiff, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2011 — Present

Senior Ui Digital Designer @VML

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London, GB

Designs for BBC pitch

EDUCATION

N/A

University of Portsmouth

Ba (hons), communication design

SKILLS

ActionscriptUser-Centered DesignXhtmlWeb DesignUser ExperienceInteractive AdvertisingIllustrationMobileDigital MarketingDigital MediaArt DirectionWireframesUser Interface DesignGraphic DesignFlashPhotoshopAdobe IllustratorCreative DirectionMobile ApplicationsWireframingStoryboardingUser Experience DesignSEOInteraction DesignIphoneExperience DesignInformation ArchitectureDigital StrategyAdobe Creative SuiteIllustratorUsabilityAdvertisingOnline AdvertisingSearch Engine Optimization (SEO)Mobile DesignMobile DevicesUser Interface

ABOUT JAMES ODWYER

I am a technical product design lead focused on scaling design, product and delivery through AI-enabled workflows.I work at the intersection of design systems, engineering and artificial intelligence to help large organisations move faster without lowering standards.My focus is simple: measurable impact.I build operational systems that reduce friction, increase clarity and make complexity manageable across global product teams. Increasingly, that means embedding AI directly into workflows, not as a gimmick, but as infrastructure.What that looks like in practice:• AI-assisted documentation that reduces production time• Structured prompt frameworks for design and engineering decision-making• Automated governance and version tracking• Agent-based workflows that simulate senior roles across delivery• Process capture that makes thinking visible and repeatable• Converting tribal knowledge into structured, reusable systemsI am particularly interested in how AI changes the way teams think, not just what they produce. The real value is not in the output. It is in accelerating iteration, exposing assumptions, and making strategic reasoning auditable.Large organisations do not struggle because they lack talent. They struggle because complexity compounds. AI, used correctly, becomes a force multiplier across design, engineering and leadership.My approach blends:• Systems thinking• Operational clarity• Measurable OKRs• Governance that scales• AI workflows that produce trackable resultsI care about proving value. Faster cycles. Reduced rework. Clearer decision trails. Improved adoption. Tangible business impact.If you’re exploring how AI can move from experimentation to operational advantage at scale, we should talk.

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James Odwyer — Senior Ui Digital Designer at VML in Cardiff, GB | Unifers