James Obrien
Google Analytics and Google Tag Manager Specialist @The Ce Shop
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WORK HISTORY
Google Analytics and Google Tag Manager Specialist @The Ce Shop
Configured and troubleshooted various tracking tags using Google Tag Manager, including Google Ads Conversion Tag, Facebook Pixel, Microsoft UET Tag, and Google Analytics Enhanced Ecommerce. • Developed Google Tag Manager-compatible JavaScript (ES5) for use in custom HTML Tags and Custom JavaScript Variables, ensuring precise and reliable data collection. • Created and optimized Google Analytics views, filters, and custom dimensions, while analyzing site data to provide actionable insights. Collaborated with team members to fulfill website tracking requests. • Built and updated Google Data Studio reports utilizing SQL, BigQuery, and Google Sheets to deliver comprehensive data analysis and visualization. • Partnered with developers to implement and specify technical requirements for new tracking code, providing troubleshooting support as needed. • Managed marketing data warehousing processes from various advertising platforms to BigQuery, leveraging data pipeline software for seamless integration. • Conducted ongoing research to stay current on emerging digital marketing technologies, including the deprecation of third-party cookies, Google’s Privacy Sandbox proposals, GA4, Facebook Conversions API, and Server-Side Google Tag Manager.
EDUCATION
University of Colorado Colorado Springs
Bachelor's degree, Business Administration, Marketing
ABOUT JAMES OBRIEN
Past Experience: Managed a diverse portfolio of client websites and e-commerce…
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