James Lodge

WORK HISTORY

SKILLS

ABOUT JAMES LODGE

I have over 20 years’ experience in mobile CRM and contact strategies across multichannel. My key skills are in understanding customer behaviours in more detail to enhance digital campaigning to propose new ways of CRM contact, services and solutions, social, loyalty propositions and strategy, mobile payments/donations, m-commerce and performance marketing.Primary focus is Retail, senior/board level engagement, working closely to understand marketing and brand strategy and apply cutting edge mobile technology to support innovative campaigns.As our digital footprints continue to give insight into our consumer browsing and transactional behavior, it is becoming increasingly difficult to predict, and forecast against the vast silos of data around, predicting these trends is key to campaign strategy - and this is where we can add real insight.Highlights to date:Vodafone VIP, Just Text Giving (UK\'s first cross network charity donation mechanic), My Vodafone application, O2 CRM, EA CRM, Jet2 Holidays application (UK 1st direct tour operator mCommerce app) Retail Innovation ASDA, Digital vouchering CoralSpecialties: Digital Marketing Profiling, CRM, Mobile Applications, Mobile Concepts, Mobile sector knowledge and insight, proposition development and implementation, people management, high level business development, contractual negotiations.