James Burden
Associate Director, Marketing Science at Annalect
- Role
- Associate Director, Marketing Science at Annalect
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Associate Director, Marketing Science
Apr 2023 — Present · Chicago, IL, US
Deliver attribution projects for budget optimization of digital media campaigns – from processing input data files to building statistical models and creating actionable insights. Ad hoc data analysis is provided using R / Python / SQL. Regularly work with big data platforms (AWS, GCP). Responsible for developing and maintaining Multi Touch Attribution workflow code specific to client accounts.Key Highlights:• Executed several simulation studies to explore attribution modeling algorithms• Created internal and client-facing training documentation explaining how attribution modeling algorithms work• Developed code scripts that automate the processing of input data files to make workflow more efficient
Education
University of Chicago
Master of Science - MS, Data Analytics
2018 — 2019
Grenoble Ecole de Management
Master's Degree, International Business
2011 — 2013
University of Melbourne
Bachelor's Degree, Marketing & Finance
2008 — 2010
Skills
- Market Research
- Statistics
- Management Consulting
- Services Marketing
- Business Analysis
- Business Strategy
- Consumer Insight
- Economics
- Advertising
- Quantitative Analysis
- Data Analysis
- Eviews
- Strategic Insights
- Marketing Strategy
- Spss
- Retail Management
- Quantitative Research
- Marketing Research
- Teamwork
- Due Diligence
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