James Digby

Managing Director @Bright

Cambridge, GB

As Managing Director of Bright, I help in-house marketing and recruitment teams stop wasting media budget and start investing with confidence.The reality is stark: on average, 60% of media spend is wasted because picking the right channels is almost impossible without the right data. That’s where we come in.At Bright, we’ve developed the Bright Match Platform, a performance-based framework built on 25 years of expertise and campaigns every year. It objectively scores every media channel on cost-efficiency, audience fit, and proven performance. The result? 40%+ improvements in ROI, sharper targeting, and measurable outcomes that leadership teams can trust.Our work spans both marketing media planning and recruitment advertising, helping organisations from multi-academy trusts to leading brands cut wasted spend, improve campaign results, and strengthen their reputation as employers or market leaders.I’m passionate about giving teams clarity, control, and confidence in their media decisions. No bias. No guesswork. Just data-led planning that makes every pound of budget work harder.If you’re tired of gambling your media budget, it would be great to talk!