James M.

About James M.

I’m a senior marketing and ecommerce leader with 15+ years of experience helping retail, B2B, and consumer businesses grow profitably. I enjoy solving complex problems and driving results — increasing revenue, ROI, and EBITDA — through cohesive brand, channel, and customer strategies that stick.I’ve built my career in organizations ranging from $250M to $1B+ in revenue across multiple industries, with global and domestic responsibilities leading paid, owned, and earned media, retail media and activation, portfolio commercialization, and direct-to-consumer. I’ve helped teams modernize how they operate by leveraging digital, data, and AI in practical ways to make better decisions, improve efficiency, and unlock new opportunities.Having led teams across North America, Latin America, and Asia, I’ve learned that great results start with strong cultures where people can be their best. My leadership style is rooted in trust, clarity, and accountability, with a focus on collaboration and delivering results together.

Experience

1. Director of Integrated Marketing

   High Liner Foods

   Jan 2024 — Present · US

Education

• Wharton Executive Education

  Digital Marketing - Customer Centricity, Fundamentals, Analytics, and Selling Ideas

• University of Toronto - Rotman School of Management

  Bachelor of Commerce - BCom, Marketing/Marketing Management

Skills

• Sales
• Merchandising
• Creative Strategy
• Leadership
• Retail
• Sales Operations
• Promotions
• Management
• Strategic Leadership
• Marketing
• Business Strategy
• Entrepreneurship
• Brand Management
• Cross-Functional Team Leadership
• Business Analysis
• Negotiation
• Creative Problem Solving