James Marcin

About James Marcin

Dynamic, analytical Senior Account Director/Program Manager with 18 years of relevant experience – 6+ years of direct experience – in launching and growing 3P online marketplace sales channels for well-known consumer brands. Drive sales performance across SKUs. A true cross-functional expert, demonstrating a deep understanding of each of the core pillars of 3P online sales management, consequently building a reputation for consistently exceeding aggressive financial targets.

Experience

1. Account Director

   Optivations

   Apr 2019 — Present · Irvine, CA, US

   Direct and drive Amazon FBA sales channel on behalf of 6 highly regarded brands through key sales activities:• Merchandising efforts to present and optimize the brand, product offerings and shopping experience on the Amazon platform, while maintaining revenue targets and healthy stock levels• Catalog assortment selection and planning; promotional assortment planning and management• Inventory planning and execution to stock Amazon fulfillment centers• Decisionmaking and management of inventory positions by SKU• Segmentation of inventory to manage safety stock levels• Reporting and tracking on inventory performance metrics• Management of overstock and sell-down of discontinued products• Product listing creation, optimization and day-to-day management• Navigation and management of transition from a 1P to a 3P sales model• Manage ad campaigns to drive traffic and discoverability of products in the Amazon marketplace• Regular reporting and business reviews on sales, inventory, customer returns, account health, enforcement, and ad campaign efficacy• Built $22M+ sales from ground up in less than 18 months while setting a path to make Amazon FBA a major contributing channel for each brand in 2020 and beyond• Manage a centralized team of up to 6, directly and indirectly, to manage seller accounts, remove obstacles, retain account health, and maintain a growing SKU catalog

Education

• University of Michigan College of Engineering 04/2006

  MSE, Biomedical Engineering

  2005 — 2006

• University of California, Irvine - The Paul Merage School of Business

  MBA, Accounting and Finance

  2009 — 2011

• University of Michigan College of Engineering 04/2005

  BSE, Biomedical Engineering

  2001 — 2005

• ESSEC Business School

  MBA, Exchange Program

  2010 — 2010

Skills

• Cross-Functional Team Leadership
• Business Intelligence
• Strategy
• Analytics
• Crm
• Management
• Product Management
• Project Management
• Product Development
• Account Management
• Product Marketing
• Data Analysis
• Market Research
• Competitive Analysis
• Marketing Strategy
• Business Strategy
• Forecasting
• Marketing
• Program Management