James MacDonald
Head of Digital Acquisition @Radius
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WORK HISTORY
Head of Digital Acquisition @Radius
Crewe, GB
SKILLS
ABOUT JAMES MACDONALD
With over 14 years of experience in digital marketing, I am a commercially driven and results-oriented professional who has worked with some of the UK\'s most recognisable brands. I have a sound commercial grasp, excellent organisational, analytical and negotiation skills, and a strong understanding of marketing technologies, marketplaces, languages and digital techniques.As the Chief Digital Growth Officer at Health Assured, I lead the digital strategy and execution for the UK\'s largest employee assistance programme provider. I am passionate about technology and innovation, and I constantly re-evaluate and optimise everything I do to increase efficiencies and performance. I specialise in the Google Marketing Stack, Facebook and Instagram Campaigns, Native Campaigns, SEO, P&L, Budget and ROI, Affiliate and Agency management, and Multilingual campaigns across UK, European, US and Australian markets. I am also an advocate for change and customer-centricity, and I aim to deliver a better user experience and a positive impact on the bottom line.
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