James Luza

About James Luza

Strategic sales and marketing leader with 20+ years of successful leadership experience in launching professional medical diagnostic, pharmaceutical product and major HMO health plan brand campaigns through effective product messaging and highly successful sales pull through strategies.Specialties: • Building professional sales and marketing teams from the ground up. • Assure full FDA and Medicare regulation compliance with all direct and indirect reports. • Strategic planning and forecasting skills. • Strong execution of sales and marketing messaging campaigns. • Excellent organizational skills. • Clear and effective communication skills. • Comprehensive understanding and accomplished success at the Corporate level in Federal, State and Local Government sales (DoD, VA, Corrections System and Indian Health Service), as well as hospital and physician office IHN/IDN - Integrated Health/Delivery Network experience.• Experienced in negotiating capital equipment sales contracts with customers at the C- Suite level with major hospital IDN systems, physician groups and Government institutions.• Consistently exceed financial goals through effective profit and loss leadership.• Consistently lead teams to successfully exceed sales revenue goals year over year.

Experience

1. Senior District Manager, Immunology - West

   Johnson & Johnson

   Sep 2025 — Present · Los Angeles, CA, US

Education

• Iowa State University

  Bachelor of Business Administration, Marketing and Management

Skills

• Cardiology
• Capital Equipment
• Diagnostics
• Team Building
• Sales Management
• Market Development
• Pharmaceutical Industry
• Hospitals
• Biotechnology
• Sales Effectiveness
• Healthcare Industry
• Product Launch
• Hospital Sales
• Healthcare
• Neurology
• Pharmaceutical Sales
• Team Leadership
• Managed Care
• Strategy
• Diabetes
• Pharmaceuticals
• Training
• Sales
• Selling Skills
• Coaching
• Leadership
• Medical Devices
• Hardware Diagnostics