James Lurie

Reimbursement Account Manager @Heron Therapeutics, Inc

Denver, CO, US
EMAILS
j•••••@herontx.com
MOBILE NUMBERS
+13•••••••47

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WORK HISTORY

Jan 2026 — Present

Reimbursement Account Manager @Heron Therapeutics, Inc

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Denver, CO, US

As a Reimbursement Account Manager, I partner with field sales and commercial leadership to optimize product access and reimbursement across oncology and acute care settings. I serve as the subject matter expert on billing, coding, coverage, and payment, supporting community oncology practices, ambulatory surgery centers (ASC), and hospital outpatient departments (HOPD) in navigating complex and evolving reimbursement landscapes. By collaborating with key provider and payer stakeholders, I identify access barriers, implement strategic solutions, and advance patient access initiatives. I also contribute to market intelligence, payer engagement strategies, and the development of educational resources that drive appropriate product utilization and business performance.

EDUCATION

1988 — 1992

University of the Pacific

B.S., International Affairs and Commerce

SKILLS

HospitalsSurgeonsSurgical InstrumentsHealthcareMedical/SurgicalManagementOperating RoomOrthopedicClinical SpecialistsOrthopedicsMarketingUrologySurgeryVascularMedical DevicesNew Business DevelopmentSpineStrategic PlanningPeripheral VascularSalesMedical Sales

ABOUT JAMES LURIE

My Background: Sales professional with account management expertise, and team management experience in the ambulatory surgery center, hospital, medical device, and healthcare software industries. Recognized for excellence in physician recruitment & relations with a robust local network. Proficient in new account development, creating customer loyalty & retention, and generating/sustaining high levels of surgical case volume. Leader with a passion to develop and coach staff, an entrepreneurial drive to outperform the competition. Proven track record of being awarded challenging, visible positions to achieve exceptional results with teams and physician recruitment. Diverse background also includes clinical operating room experience as a Surgical Technologist.Goal: my goal is to help lower the cost of healthcare in America, provide high clinical quality locations for physicians to provide safe affordable care for patients.Clinical Health Care Background: Offer extensive health care industry knowledge from working in the hospitals as a scrub tech and as a sales representative for a major medical device manufacturer. Trained in different surgical procedures and have scrubbed most specialties. Educated in anatomy and physiology providing insight and knowledge required for work in healthcare.Medical and Financial Sales Background: A measurable track record with over achievement in sales quotas, surgeon conversion and new business wins. Extensive financial industry career that helps drive business and understand financial opportunities for customers in the ambulatory surgery center industry.

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