James Lo
Manager, Content Marketing and Lead Generation @Punchcard Systems
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WORK HISTORY
Manager, Content Marketing and Lead Generation @Punchcard Systems
Edmonton, AB, CA
EDUCATION
University of Alberta
Bachelor of Commerce (BCom)
SKILLS
ABOUT JAMES LO
A versatile marketing communications professional with over 8 years of experience specializing in branding and growth development, digital advertising strategy, website and digital project management, and social media content marketing.With a diverse mix of experience working agency, client-side, and in a tech startup environment, I’ve championed digital content strategies, managed a corporate website redevelopment, optimized paid online advertising strategies, developed successful lead generation and nurturing campaigns, and oversaw a digital-focused team with up to 2 direct reports.As a passionate digital communications enthusiast and data-driven marketer, I’m looking to leverage my robust digital background and demonstrated expertise in social media marketing, written communications, content marketing, and digital advertising to enhance my knowledge and skill set in the areas of growth marketing, lead generation, ad optimization and conversion.
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