James Lisk
Digital advertising, marketing and PR veteran; Master of Science in Data Analytics from Binghamton University.
- Role
- Manager, Marketing Insights at DoubleVerify
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About James Lisk
My background is inclusive of most channels and tactics (digital and otherwise), with an…
Experience
Manager, Marketing Insights
Jul 2022 — Present · New York, NY, US
Utilizing DoubleVerify\'s (DV) first-party data to conduct regular bespoke analyses- Using SQL and Tableau to generate data-driven insights to inform the decision making of industry players and prospective clients- Implementing data governance for all public facing stats and data points used in marketing and investor relations materials (reports, earnings call scripts, etc.)- Establishing new data pipelines, visualization dashboards and AI-driven apps to uncover insights and emerging industry trends- Identifying data points and crafting narratives that viscerally convey the value proposition of DoubleVerify\'s (DV) products and services, while working with the content marketing team to bring those stories to life- Managing the ongoing development of case studies to drive awareness of DV offerings and customer success stories- Driving DV\'s Election Taskforce initiative to identify trends around Hate Speech and Inflammatory news during election cycles across the globe- Training, managing and collaborating with the next generation of DV\'s data analysts
Education
Binghamton University
Master of Science - MS, Data Analytics
Fordham University
Bachelor of Arts, Communications and Media Studies
Parsons School of Design - The New School
Digital Design Certificate, Graphic Design
Skills
- Advertising
- Digital Marketing
- Social Media
- Integrated Marketing
- Marketing Strategy
- Public Relations
- Internal Communications
- Media Relations
- Social Media Marketing
- Strategic Communications
- Marketing
- Editing
- Press Releases
- Marketing Communications
- Account Management
- Email Marketing
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