James Lines
- Role
- Marketing Director at Calspan
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About James Lines
B2B marketing professional that develops robust pipelines and delivers revenue growth…
Experience
Marketing Director
Jan 2021 — Present
200M / 620 Employees - Performs aerospace, defense, and automotive technology testing and engineering services. Calspan is a conglomerate comprised of 14 business units, and marketing is at the corporate level reporting directly to the CEO. • Built a new website and implemented a digital marketing strategy in 2022 that generated $7M (7x growth) in bookings and $346M (10x growth) in sales opportunities in the first year • Built a marketing team that performs all video, design, writing, and other marketing work in-house, eliminating all outsourcing costs • Improved sales and marketing processes in Pipedrive CRM (Customer Relationship Management) and serve as the primary system administrator • Documented SOPs (standard operating procedures) and conducted training for the business development and executive teams • Implemented proactive outreach programs focused on identifying key decision-makers within target accounts to on-board new customers • Built a new company-wide corporate SharePoint intranet solution that has proven to be an effective platform for the corporate team to release communications and keep remote business units connected • Created value propositions for each market served and deployed messaging through social media, product brochures, customer presentations, and other marketing channels • Complete approximately 15 trade shows per year self-sufficiently without relying on outsourced vendors
Skills
- Online Reputation Management
- Css
- Digital Marketing
- Organic Search
- Html
- Social Media Marketing
- Indesign
- Javascript
- Photoshop
- User Interface Design
- Web Design
- Video
- Online Marketing
- Jquery
- Google Adwords
- Concrete 5
- Logo Design
- Email Marketing
- Sem
- Search Engine Optimization
- Photography
- Dns Management
- Keyword Research
- Web Marketing
- Website Development
- Video Editing
- UI
- Marketing
- Email Eblasts
- Illustrator
- Video Production
- Google Webmaster Tools
- Analytics
- Ppc
- SEO
- User Experience
- Landing Page Optimization
- Web Hosting Management
- Adobe Creative Suite
- E-Commerce
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