James Libor

Global Media Director @Mars

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Global Media Director @Mars

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Responsible for global media operations for the Pet Nutrition division, leading the development and execution of data-driven media strategies to amplify our portfolio\'s presence across 50+ markets. I guide investment optimisation, measurement solutions, digital best practices, and large-scale planning processes to drive effectiveness and growth.

EDUCATION

N/A

City and Guilds of London Institute

ILM Level 3, Workplace Coaching

2017 — 2017

Squared Online

Digital Marketing

2005 — 2008

University of Brighton

Business Computing

N/A

MiniMBA

Master of Business Administration, Management

N/A

MiniMBA

Master of Business Administration , Marketing

SKILLS

Digital MarketingWeb AnalyticsGoogle AnalyticsPpcSEOAttribution ModelingSocial Media MarketingEmail MarketingMarketing StrategyTechnology MarketingIntegrated MarketingMarketing AttributionProject ManagementOnline MarketingOnline TravelMobile MarketingStrategic InsightsData ManagementDemand ForecastingEconometric ModelingData AnalysisGoogle Webmaster ToolsRoi OptimizationDisplay AdvertisingPath AnalysisMulti-Channel MarketingCoremetrics AnalyticsInfinity TrackingFinancial ForecastingTrend ForecastingRevenue ForecastingBudget ForecastsMarketingManagementOnline AdvertisingSearch Engine Optimization (SEO)Pay Per Click (Ppc)

ABOUT JAMES LIBOR

An experienced multi-sector marketing professional with a proven record of delivering growth, innovation, and transformation through digital, technology and customer centricity. A deep understanding of paid media, ad-technology and marketing effectiveness gained from over 16 years in consumer marketing roles for renowned organisations such as Virgin, Allianz and most recently Mars. Successfully built and scaled in-house media teams, running large global budgets, with exposure to EMEA, LATAM, APAC and North America.

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James Libor — Global Media Director at Mars in London, GB | Unifers